Today, leading brands dispense enormous resources on creating eye-catching visual assets that are used on a plethora of digital platforms such as websites, eCommerce merchants, and social communities.
In a perfect world, consumers would see product visuals specifically tailored to their lifestyles and tastes, offering the ultimate purchase experience to maximize conversion and sales. But I can’t even start to imagine the production work for such a daunting task.
Traditional product visual creation is outdated
It takes hundreds of hours, people-power, money, travel, and other logistical feats to produce excellent, contextualized product visuals … and the things that can go wrong are endless. Product shooting crews quickly realized that when Covid hit.
Talking about Covid, no brands or merchants would ever doubt the power of eCommerce ever again! As a matter of fact, according to McKinsey, e-commerce grew two to five times faster than before the pandemic. As a result, many brands had to scramble to get their product visual production set up.
Product-based photo production is wildly inefficient … and it gets worse as you scale. Regional markets often don’t have the budgets parent markets do to repurpose assets tailored to their markets. Big retailers have plain and boring stock product visuals provided by brands that offer little differentiation from other retailers. They often have to use visuals not meant for the audience on their social channels. The list keeps going. One thing for sure is that the old way of producing product images is outdated.
Revolutionizing and digitizing product visuals
As sales channels evolve from physical marketplaces to the digital sphere, product visuals' production process should also leap.
Digitization is the only way forward to address the growing number of product catalogs (scale) and a greater need to personalize visual content (creativity). It’s not just having a digital file of traditional photography, but a digital model (in 3D) of a product! Content producers and digital marketers can easily insert and imbed seamlessly into lifestyle backgrounds to make the product more eye-catching and tailored to different audience segments, thus increasing desirability that translates into sales.
Some of these can be done on a small scale using in-house capabilities or existing agencies. Still, on a grander scope, the limitations of traditional methods start to become more noticeable. The linear production methods would eat up too much resource, especially when the growing trend is having more products available online, with more variations of visuals tailored for different target audiences, and shorter sales cycles.
Programmatic online advertising already exists. In a few clicks, you can make thousands of variants of ads, with different text, for a diversity of markets, demographics, contexts, and even time of day.
Why can’t that exist for product visuals, too?
Leverage the limitless capacity of CGI technology
At nfinite, we offer a turnkey solution that leverages CGI technology to create, display, and manage unlimited product visuals, resolving the scaling issue faced by modern marketers. We achieve this by creating a product's digital model (CGI/ 3D), where content producers can easily insert and imbed seamlessly into lifestyle backgrounds tailored for different audiences, seasonal campaigns, and digital formats.
Now you can start creating previously impossible visuals to create in a fraction of the time of a traditional photoshoot. You can learn more about product visuals in the world of Marketing Automation.
Our services create product visuals 10 times faster than traditional methods, saving up to 90% on the visual production budget. And in terms of performance, our solution drives up to 10 times more traffic and increases add-to-cart by 20%. Discover how nfinite scales CGI & 3D product modeling.