Online marketplaces such as Amazon, eBay, Walmart and many others are a must for a brand to grow its online sales. However, all other competing brands are doing the same thing, which leads to a very crowded marketplace with a plethora of options for consumers to choose from.
The purpose of marketplaces is to provide a fair and generic platform where products are the main focus, rather than the brands. So brands themselves need to think of creative ways to stand out from the competition.
Online shoppers’ habits while navigating these platforms also show that they are more interested in products than brands. People do not visit markets to look for brands.
In fact, 70% of Amazon searches do not contain a brand name, according to Accenture.
The challenge for brand digital marketers is to develop strategy and tactics for their products to stand out on these platforms. And one of the best and easiest ways to do so is through product visuals.
Your product card needs multiple images
According to eMarketer, most shoppers expect to see an average of six images when looking at products on e-commerce sites. It is especially helpful for shoppers when multiple images of the same product are displayed, whether they are from different angles or close-ups.
They help to communicate the dimensions, material, texture and functionality that will make the decision process easier.
Create lifestyle images to evoke emotion
Although most marketplaces and online catalogs require products to be on white or gray backgrounds, creating lifestyle images can show what the product would look like in real life settings.
Lifestyle image brings an element of aspirational living to your products. These aspirations connect with the emotions and can influence purchasing decisions.
Read also : Revolutionizing how product images are made.
Adapt product images to Visual Search
What is becoming more mainstream among online shoppers is Visual Search.
According to Invespcro, more than 36% of online shoppers say they have used visual search and more than half of them claim visual information is more useful to them than text information.
There are two tactics digital marketers can do:
- Create multiple images: the more images you have of a product, the more likely it will be picked up in visual search. Product images from multiple angles have a better chance to match the photos used by consumers as references.
- Creating a library of 3D models of products that can make the processing of images easier for search engines, and allows them to choose the brand’s photo to display in consumer’s search results.
At nfinite, we offer a turnkey solution that leverages CGI technology to create, display, and manage unlimited product images. The digital model (CGI/ 3D) of a product can be easily displayed in multiple angles and can be embedded seamlessly into lifestyle backgrounds.
The best way to make your product on marketplaces starts at nfinite. Request your Demo now.
