"70% of consumers’ searches on Amazon do not include a brand name."
In the world of e-commerce content marketing, most consumers are not brand-committed when they are at the top of the funnel. Online interactions play a fundamental role in influencing the ultimate purchase decisions. However, consumers are overwhelmed with the abundance of alternatives and choices when it comes to purchasing.
The options are even more challenging when all shoppers can see generic product images from one specific angle with a white background. Can enhancing personalized content via product images be the solution?
Personalized content effectiveness can’t be denied
"88% of U.S. marketers reported seeing measurable improvements due to personalization — with more than half reporting a lift greater than 10%." SalesForce
We know that consumers do not purchase via product data but emotional triggers, where contextual visuals can recall a memory, inspire a better future and add value to their current lifestyles.
And consumers want to feel valued! Adobe indicates that: 42% of consumers get annoyed when their content isn’t personalized, and 66% of consumers will not purchase from a site when they feel the content does not speak to their specific interests.
Gone (hopefully) are the days of one-size-fits-all visual marketing using the same images across geographies, demographics, and personas. These are to be replaced by an authentic visual identity tailored to consumers’ tastes and preferences.
Moreover, when the average consumer is exposed to hundreds, or maybe thousands, of images a day, fighting for their eyeballs is more crucial than ever. Marketers have only a few seconds (perhaps even less) to not only grab attention but also to generate relevancy and be memorable.
Making compelling, personalized, memorable content is vital in today’s competitive market.
It is simultaneously a game of scaling (ever more powerful images created) and efficiency (relevant visuals that help convert sales). Increased efficiency means less wasted time, resources, and budget.
CGI lets you scale creativity
We see a growing trend where already over 55% of marketers use a strategic combination of customer feedback and data insights to make personalized services. Brands can also apply this approach when creating product images. Potentially, marketers will be able to leverage valuable consumer behavior data and creative personalized visuals through AI and CGI to enhance the value of personalized marketing.
We can foresee the arrival of this day - 77% of marketers believe that real-time personalization is indispensable.
The future of e-merchandising is nfinite!
At nfinite, we offer a turnkey solution that leverages CGI technology to create, display, and manage unlimited product images, resolving the scaling issue faced by modern marketers.
How we achieve this is by creating a digital model (CGI/ 3D) of a product, where content producers can easily insert and imbed seamlessly into lifestyle backgrounds that can be tailored for different audiences, seasonal campaigns and different digital formats.
Discover in this article how we scale CGI & 3D product modeling. Now you can start creating personalized content that were previously impossible to create, in a fraction of the time of a traditional photoshoot. In fact, our services create product images 10 times faster than traditional methods, all the while saving up to 90% on visual production budget.
And in terms of performance, our solution drives up to 10 times more traffic and increases add to cart by 20%.
Follow us on the journey to real-time personalization of images!