1.66 billion people, accounting for almost 21.8 % of the world’s population actively shop online. This is a huge amount of potential buyers. However, they are not easy to convince at all. More online businesses emerge every day with more and more people entering this pool. It’s a highly competitive market. No matter the kind of industry you are in, be it cultural goods, fashion or technology, you have to stand out and find creative ways to do so. Photographs, sketches, and physical prototypes no longer have the same impact on buying behaviors as 3D visuals.

More and more people are leveraging this technology to rethink designs and determine how buyers can move around a space at a granular level to appropriately conceptualize how spaces can be optimized. These ideas will naturally create better design ideas that are true to life. Digital and 3D technology are groundbreaking technologies that have the potential to change the world of interior designing, industrial manufacturing, and product design as we know it.


When the product doesn't exist

Flexibility and precision on an unprecedented level are the hallmarks of 3D visualization. This technology makes it possible to customize products and services efficiently in keeping with the demands of consumers regarding colors, shapes, and materials.

3D model


When the product doesn’t exist, it takes a lot of time, effort and resources to ideally present your ideas in front of potential customers.

But with 3D product rendering, you can now easily visualize the product and get a full understanding of variations on material, color, lighting, etc. it is possible to fill the space with appropriate decor choices and furniture prices to fully understand what you have in store.


Your clients can have a 3D visualization of their interior, to get a feel of how things will be ultimately laid out. With 3D rendering, your projects will come to life even before you have moved a single speck of dust!

3D modeling will change also the presentation world of architectural designs. The construction process now no longer needs rolling out blueprints of building designs.



When you need visuals for your website

Visuals are crucial if you want to generate traffic and move your customers through the buying process. Your audience will make decisions within a matter of seconds and naturally if it’s not immediately appealing they are likely to move on. This makes a memorable visual merchandising. 


3D Interior design


Here are a few reasons why visuals are important for your website-

They offer a lot of information quickly.
Your customer will quickly get a great overview of what you have to offer. He will get the core business idea from the context provided by your online showroom. This saves time.

Visuals are aesthetically pleasing.
They will make your website look streamlined and engaging.

Effective visuals help you sell more.
People consider imagining quality as an important factor when buying a product. And visuals will give your customers as many answers to their questions as possible.

Visuals engage buyers.
They have a compelling impact on users as they are easy to remember. If you are going for an innovative user interface that defies all conventions, visual context will easily help you bridge the gap between your products/services and users.


3D modeling adequately meets all the demands. It not only helps end-users and designers visualize space requirements but also significantly enhances accuracy and drawing efficiency. The advantages of 3D modeling are, however, not just limited to coordination and productivity but it is an excellent tool for communication. It can help spark important conversations between the end-user and the designer during the design phase and avoid expensive construction mishaps.



When you want to develop a new product


3D models

Whether you are ready to launch a full-scale production or starting a new project, 3D rendering can help you immensely in the development process to enhance your products while simultaneously decreasing production time and costs. 3D modeling will enable you to develop high-quality parts and products. Utilizing 3D CAD designs will allow product engineers to visualize the overall functionality of the product before the product is even created. If you are launching a new product you need to manufacture prototypes, ship them to a different site and set up a photoshoot. These costs add up beyond the logistics nightmare.

Besides, relying exclusively on product photography for marketing assets would imply re-living these expenses every time you release a new product or a seasonal line. For inventors and entrepreneurs, 3D digital designs of inventions and ideas save both resources and time since it can be used initially to test product design theories and gain adequate insight into all their functions and aspects without actually having to build prototypes. It’s far more versatile and cost-effective than photography. Photoshoots can be pretty wasteful as well, with most sets ending up in the dumpster after a shoot. 3D rendering can mean a high upfront cost, but updates are a breeze once you’ve built a model.


For your marketing strategy

3D Interior design


Enterprises have been using product renderings in marketing campaigns for a while now. But rendering technology is advancing eventually and so is access to them. 3D rendering is imperative for an effective marketing strategy- it makes the impossible a reality for marketers. Nothing gives you a more precise sense of control over every aspect of a digital asset like 3D rendering. 3D models offer enhanced accuracy resulting in fewer errors than 2D drawings by avoiding common mistakes like misreading fine details on a multi-layered product. Marketers can take advantage of this accuracy by using light to make product features pop or appear striking.

You can design your product prototypes much faster and you have the advantage of using a model that will allow you to create photo-realistic renderings if you wish to use in pre-sell marketing collateral. You can have visual marketing assets before sending them to a manufacturer. Since we are overwhelmingly drawn to visuals, incorporating visuals can significantly enhance comprehension and retention.



Personalized customer experience

3D rendering allows you to create interactive graphics and animations that will prompt your audience to engage with your product or brand. Understanding retail shoppers is very important when it comes to selling an idea. With 3D rendering, you can easily create an experience that places your consumers’ demands in high regard. Modern consumers not just want to shop from the comfort of their living rooms, they desire an individualized shopping experience tailor-made to suit their specific tastes. The ability to visualize furniture in their interior or choose different styles, fabrics, colors is a major advantage of 3D rendering that conventional physical prototypes cannot replicate.

Modern consumers not just want to shop from their living rooms, they desire an individualized shopping experience to suit their specific demands. 3D rendering allows creating an interactive experience that places your consumers’ demands in high regard.

Discover here Hubstairs'immersive experience that connect your products to consumers tastes :


Mon film 7min



Custom 3D rendering and modeling are indispensable for manufacturers. It makes for stellar advertising material and eliminates the need for unnecessary guesswork.

Backed by years of experience and expertise, Hubstairs offers an end to end solution for all retailers’ visual needs. They have a community of more than 400 interior designers who work tirelessly to accomplish their mission while upholding consumer demands. They are committed to reinventing the way furniture and decoration are purchased by developing a highly immersive and interactive shopping experience. Dedicated exclusively to interior design and decoration, it offers a host of free services like interactive decorative inspirations and an immersive solution for visualizing its interior. A premium custom made interior design brick completes it. Needless to say, with Hubstairs, the possibilities are endless.