COVID 19 - From Photography to evangelization of 3D visuals

Posted by Charlotte MARCHAND on Dec 2, 2020 10:43:01 AM

In Retail

Businesses across the world grind to a halt amid the coronavirus crisis. The majority of retailers are going digital to sell goods on their websites or their partners' websites. 

The retail industry's success seems to rest firmly on the shoulders of eCommerce. Although digital has been touted as the future of retail for the longest time, the coronavirus pandemic has accelerated this transition. 

The secret of Delamaison to boosting web traffic by 30%

Towards digitalization to save businesses

1# Staying up-to-date on pandemic effects on eCommerce is a significant first step in weathering the storm. However, you must also remember once all this is over, businesses will undeniably have to hit the ground running if they wish to recover from the impacts of COVID-19. 

2# Driving eCommerce growth in this pandemic period will lead you in unifying your digital strategies to stabilize and grow your brand. 

3# Going digital has alleviated financial pressure on many businesses and has helped provide stability in a time when all shops were closed. However, it requires that digital arm exists in the first place.


For all the people who haven't yet invested in digital, maybe this is the period of reckoning. now you have to utilize everything digital not just to defensively cover that base but to survive. 


ECommerce may not be able to overcome directly all consumers

Engage-customers-with-3D-visuals

95% of respondents prefer an engaging, highly interactive 3D representation
to video playback on any given day. 

 

It is relatively tough to bring the engagement and emotions of the physical retail into the digital world. Everyone desire to study the product from all the definite and possible angles prior to making a purchase, nor could it ever successfully seamlessly replicate the in-store experience. It is why you should enter in 3D product imaging. 

Why-3D-packshot-is-highly-interactive

 

 

✔️ You can easily provide consumers with 3D product renderings that are highly interactive.

✔️ Get to choose the part of the object they would specifically like to see.

✔️They can zoom in or out, view the object in motion, and rotate it.

 

 

 

In short, 3D can revolutionize the market for retailers and eCommerce, especially during these trying times. Where once you were only limited to just uploading images of your products, now you can successfully upload 3D objects. 

 

How can 3D renderings help you ?

decli gif-1

 

Unlike commonly seen 360 image views, there are not an array of images sewn together to create what may be a fancy slideshow of a product. 

We are talking about 3D digital twins : a digital representation of a physical object

You can freely position the camera at any angle or interact with the product dynamically, changing the colors of tabletops ... Thus, a 3D model is the perfect rendition of an object's lighting, position, and pose.

It's finally time to embrace this visualization technology and allow customers to explore your products in ways we once could have only imagined in the past.

 

Thanks to Hubstairs solutions, creating a 3D view of any product is now a simple process:

1# Upload your catalog to our platform.

2# Make as many packshots as you want or embed them into inspiration templates (static or dynamic). 

 

 

So what kind of products can be visualized in 3D?

The honest and simplest answer is  EVERYTHING !

Modelize-all-kind-of-products

✔️ It's possible to create 3D images of objects that previously presented hindrances like black or shiny like leathers, jewelry, silks, or anything unusually shaped or textured and transparent objects.

 

✔️ Smaller or delicate products can also be modelized successfully.



 ✔️ Many online retailers are now turning rampantly to 3D visualization tools to help online shoppers better understand a product's physical dimensions, shape, textures, and materials.

 




With 3D product imaging, customers can interact with goods the way they would do in physical stores, thereby making their shopping experience more holistic and interactive. Browsing goods not available at stores owing to the COVID crisis is possible. With our Visual Merchandising solutions, retailers can fuel better customer interactions and omnichannel experiences.

With artificial intelligence and state of the art analytics tools, you can successfully track how visitors interact with product imagery embedded into websites. Thanks to big data, AI retailers can improve content visualization and product design, highlighting the bestsellers while choosing the most pleasing color combinations with valuable insights gathered.