Hollywood initially turned to computer-generated imagery (CGI) as a practical solution to create characters and settings that are otherwise impractical to accomplish and to dazzle the audience. 

Retailers are now embracing this technology for the same reasons - reducing production costs, streamlining operations, and ultimately to ensure a more immersive consumer experience. Retailers are using major chunks of their budgets every day to produce video and still imagery for their catalogs, social network, and website.  CGI is at the forefront of driving major changes in the consumer services and retail industry. 


Discover why you should favor 3D renderings for your furniture catalogs, online & offline.

1# Photoshoots are not feasible anymore




You cannot rely on photoshoots. Before the advent of 3D graphics, catalogs inevitably implied photoshoots. This was a tedious and time-consuming process: Furniture prototypes had to be shipped to faraway photography locations or studios, loads of other relevant props had to be uselessly bought for the occasion and endless queries had to be made about the perfect lighting... Not to mention the environmental consequences. Moreover, materials mostly end up in the dumpster after a photoshoot.

With 3D product rendering, more and more retailers are realizing the creative opportunities it brings. This is now the first choice for manufacturers and retailers when it comes to creating photorealistic marketing visuals. Apart from assigning functionality to interior space and giving it scale, it also determines the color material, style, and texture of the furniture models.  Things that can radically impact how your design is perceived. It’s time you invest some resources to get visuals top-notch high quality of your furniture models.



2# Optimization of the marketing budget



3D rendering is highly reasonable. If you are using a photography studio service, creating a top-notch catalog can be quite expensive. In addition to the costs of the work of a photographer, retailers have also to pay for renting pricey photoshoot studios and locations, decoration of sets, and transportation of the furniture

When it comes to catalogs, realistic photo rendering can be a real cost savior. There is no ideal location or physical props involved and it eliminates the need to send prototypes everywhere since images are created using specialized software. It also crosses out the need for an assigned person to oversee the process, make sure deadlines are met, and give his undivided attention to the project. 3D visualization studios tend to take complete control of project management. You can just sit back and relax. You will save considerable amounts of money while still getting brilliant quality, finely detailed imagery like ready-to-use 3D models of decor and ready house-sets. 



3# Showing all options of products



You would like to showcase every minute detailing of the furniture- inner part of a cabinet, sliding drawers, the material used for a couch, or the shelves of a closed cupboard. With 3D rendering, you can create this ideal and seamless experience. Designers can now create easily furniture with different finishes or with various color variations. The challenge is to figure out how to efficiently advertise them all. 

With product photography, the company should send a prototype of every design variation to the studio and pay for shooting them for separate products. But thanks to 3D rendering all you need is one 3D model. Furniture CGI can show easily a customer for instance that the navy blue chair he liked so much is also available in black, pure white, or bright red. Your customer is bound to find something that will adequately suit his interior. 



4# Don’t have to worry about deadlines 


Producing and designing furniture models can be a highly time consuming, complicated process. It is also likely that furniture designers will still be debating over which models to pick for the new season when wholesalers and dealers have already decided on seeing the catalog.  The significance of deadlines cannot be stressed enough. If you fail to produce groundbreaking results in the time you have to face terrible consequences. 

All these problems are alleviated with realistic photo rendering. Designers ask for images of the design variations from the 3D rendering company and can facilitate their discussions over creative issues on every concept. When the decision is finally arrived at, he can go for the right renders and the day will be saved.



5# Perfect tool for situational marketing



Often for the same product, different marketing solutions are required especially while catering to different occasions like Thanksgiving, and it is quite a nightmare for furniture companies. With normal photography, you would require a considerable amount of decor for the product model which automatically translates to high costs, wasted effort, and time. 

3D visualization involves no such inconveniences and can effortlessly offer an assorted range of decor for the models. You can additionally update the items on furniture models easily catering to the demands, which is difficult to achieve with normal photography.  

3D modeling lends a creative touch to the texture, tone, necessary background changes, tweaks the setting, and boosts the transparency level to make the product look appealing.



There’s more to adding furniture pieces to a 3D interior rendering design than might initially meet the eye.  If you are ready to take your visual marketing to a whole new level Hubstairs is your go-to solution. We are a state of the art AI/3D visual merchandising platform empowering realtors, homeware retailers and media to create scalable dynamic visual content. With them, your project is in safe hands.