How can 3d visuals reduce environmental impact?

Posted by Charlotte MARCHAND on Dec 8, 2020 3:22:38 PM

In Retail

According to National Geographic, almost 1.7 billion people in the world belong to the "consumer class", a class devoted purely to the consumption and accumulation of non-essential goods. 

While this is good for the global economy, this unprecedented consumer appetite is taking a devastating toll on our ecosystems. Our natural resources are perishing, and water supplies are depleting. 

There is plenty of room for improvement to reduce this ecological impact. 

3D visualization could be a way to reduce environmental impact through the creation of more environmentally friendly visuals. 

 

Zero Waste with Virtual Photoshoots

Traditional photoshoots require several materials to deliver a stellar photo.

Manufacturing prototypes, scene decor, and other props usually have large amounts left over. 

Most of this is useless because it cannot be reused or processed and ends up in the landfill. The materials post photoshoot always end up in a dumpster and may or may not be recyclable.

 

reduce-wastes-with-virtual-photoshoots 

With 3D, there is zero waste since you create visuals without all of this.

It eliminates the need for multiple props, prototypes, or scene decor. You can choose your material or texture variation with a click. 

3D is thus the next logical step in the manufacturing process that will help accomplish production without destroying. 

Computer-generated visuals help reduce costs and enhance resource usage by aiding in the early stages of product designing, even when it doesn't exist. The level of precision and detail 3D can achieve for your product photography is unprecedented and greatly enhanced. 

 

No need to send products to other parts of the world 

Cutting back on transport emissions is the need of the hour, given that they are a significant contributor to climate change and the leading cause of air pollution. Such toxins and air pollutants from transport pose a severe threat to our health and must be drastically reduced. 

no-send-product-with-3d-visuals

3D Helps reduce emissions and the overall global carbon footprint by limiting travel and output production. 

You no longer need to send any props or move a whole technical team, including photographer, scriptwriters, decorators, lighting engineers, etc.

Your visuals will be regardless of the actual product's existence and manufacturing. Doing so reduces resources that go into transporting the prototypes and other production costs associated with releasing a product line. 

 

Limitation of physical movement for product launch

If you are keen on launching a full-scale product line or starting a brand new project, 3D can aid you in every step of the development process while eliminating the need for any physical movement. 

product-launch-with-no-carbon-footprint

You can quickly review product design in real-time, and you can directly iterate and collaborate on a 3D model. 

3D not only decreases production time and costs but also lowers carbon footprint. The process is entirely digital. Thanks to this groundbreaking technology, your projects will come to life even before you move a single speck of dust! 

Efficient and fast 3D rendering allows you to create photorealistic 3D visualizations of ideas that will make your clients drool and enable you to seal deals in absolutely no time. All this while you are making incredibly sustainable lifestyle choices, ensuring the environment is not harmed or under threat. 3D printing can drastically reduce the global carbon footprint paving the way for a better, greener, and healthier world. 

 

Hubstairs 

3D is the future of photography for the retail and the fast-paced consumer goods industry. We understand this and work towards helping you automate and streamline your production process with minimal effort but optimal results. 

Our virtual merchandising solution leverages the right technology and approach to offer groundbreaking solutions to match and tailor experiences to customer journeys seamlessly. 

It is a user friendly, agile, and flexible platform that simplifies and facilitates the whole process and pushes the limits of what is possible with physical products. It also allows you to display your product website, sheet, and social networks all the content you want. 

We believe in creating a mutually beneficial ecosystem and emerging as your one-stop solution for all dynamic visual needs, be it 3D interior or exterior rendering, 3D sales plan, Orbital, Packshot, Virtual staging, Video presentation, virtual tour, etc. 

Our solution will visually guide you step by step and facilitate consistent, holistic retail experiences while considering the changing consumer behavior and brand attributes. You can now plan faster, analyze your results to map progress, gain valuable insights into your merchandising performance, and execute flawless product visuals to drive traffic and boost sales.