A couple of years back, only real photographers took pictures for businesses' needs. We have come a long way since then. Static photos and 2D images/videos are expensive and no longer relevant for their product visual needs.
With the COVID, the retail sector globally has come to a halt. 3D visuals enabled retailers to continue their visual creation without photoshoots and clients discovering new ways of indulging in shopping experiences. This technology helps to remediate the shorter term shocks and to prepare for the longer-term implications.
Retailers far and wide must embrace 3D visuals that disrupt photography limits wholeheartedly while decreasing the investments. Discover more in this article.
Photoshoots need an Expensive & Complex Process
1# Many stakeholders involved in the process
👥 Photoshoots need a unique set of skills and technical know-how. One needs to involve inventory managers, photographers, graphic designers, shipping and, logistics managers... Everyone has something unique to offer ; hence they are indispensable.
⏳ Internalized or managed by external communications agencies and photographers, the process stays complicated and lengthy. It involves many people who have to be constantly kept in the loop for the practical, prompt execution of a particular project.
💰 It usually burns a massive hole in your budget that you possibly cannot recover from if your photoshoot doesn’t work out in ways you had envisioned.
2# Tools and Other Requirements for qualitative renderings
💬 The photoshoot also demands many resources, notably when the product doesn’t exist. It takes much time, effort, and help to present your ideas in front of potential customers effectively.
🎥 You need several tools at your disposal when you are keen on creating eye-catching and inspiring pictures: cameras, tripods, studio space, and several other props depending on your shoot theme.
📚 The company has to send a prototype of every design variation to the studio and pay for shooting different products, making it an expensive, demanding affair.
3# Important logistics required
🙎♂️ Photoshoots need people that continuously look over the processes and streamline them at the same time to ensure timely and proper execution. It could be a logistics nightmare: challenging to accomplish, tedious, time-consuming, and expensive.
🔨 Producing and designing models can be a highly time-consuming, complicated process, especially when your medium is 2D photographs. With photography, you can't take a picture of something that doesn't exist. Waiting for the prototype creations extend the delay for photoshooting.
✈️ Transporting the products to the shooting location is a real hassle given the current health situation. You also have to rent out a studio or select an exceptional place for the shoot and supervise all the operations.
The Efficacy of 3D Photoshoots
"According to a survey, almost 95% of consumers prefer an engaging 3D representation to video playback."
The 3D visualization technology allows providing consumers high-quality product representation.
Additionally, the consumer also chooses to decide which part of the object they want to see by zooming in or out, rotating the item, or viewing it in motion.
In other words, 3D photoshoots are revolutionizing the market for eCommerce and retailers at large..
With nfinite, creating the perfect 3D view of any product is simple :
1- Shoot the product with a digital camera
2- Upload it into the processing platform accordingly to get a 3D view
3- Embed it into any visual you wish
Virtual photoshoots simplify visual creation without worrying about the logistics of getting products and photographers in the same space.
#3D frees from logistical and technical constraints at all stages of product development. ⚙️
It requires much fewer stakeholders to oversee the process.
Imaging a product, modifying its design, or presenting it in a natural environment
— all of it thrives on the efficacy of 3D.
#3D is all about flexibility and precision. 🎨
The level of precision and detail that you can achieve with 3D is unprecedented.
You can design your product prototypes faster and better while quickly choosing the angle of view, lights, color, post-production plans, etc, even when the product does not exist.
This technology makes visual flexible and updatable. You successfully get variations of 3D product rendering (color, matters, shape...), and can update your visuals easily by editing scenes, products, and other some details.
#3D makes things that were previously impossible possible. 🪄
First, virtual photoshoots do not require manufactured products to photograph them.
It is a great way for brands to save time.
With dynamic 3D visuals become personalizable according to their target.
It lets excellent customers interact so much more than was previously possible with 2D photography.
#3D is more efficient than photography. 😍
When it comes to visual variations, your modifications are streamlined and automated, unlike classic photoshoots.
Without building prototypes, you save both efforts and time to test product design theories and gain useful insights into their definitive functions and characteristics.
You can also try the AB testing campaign to optimize your marketing performances.
#3D is also a cost-effective solution. 💰
3D visual creation is significantly less expensive, especially when product range variations are complex because all one needs to do is update the file with the new information, and they are good to go.
For 2D, photoshoot costs add up if you want to create a top-notch catalog.
You don't need to worry about that with 3D because it's all a one-step process that requires limited human resources.
#3D rendering creates experiences that add value to your customer's journey. 🛍
The need for personalization has skyrocketed in the recent past.
3D Technology can easily make it possible for you to achieve personalization and form meaningful relationships with loyal customers.
It is highly engaging and immersive and enhances the shopping experience altogether while making it possible to market individually customizable offers.
At nfinite, we thrive on professionalism and creativity. We are 3D visual content creators and offer end to end digital visual merchandising solutions to take care of all your visual needs- be it virtual photoshoot, packshots, 3D modeling, interior rendering, exterior rendering, 3D sales plan, 3D viewer, etc.
With over 300 regular clients, 45,000 products modeled in base data, and more than 100,000 3D visuals produced in 3 years, we capitalize on our stellar and unique know-how in photorealistic 3D visuals. We rationalize your visual content creation costs. To learn more ask for a demo.